+300%
revenue growth for clients who paired Google Ads with a website built to turn a visit into a conversation.
Paid adsWebsite designClinics and service businesses
Boston, Massachusetts
Digital marketing agency for businesses in Boston
A mature, expensive market where reviews decide the sale and seasonal services need a plan for both snow and summer.
What the Boston market actually looks like
Etuos runs paid ads, local SEO and websites for businesses across Greater Boston, where cleaning companies, painters and landscapers have competed in Somerville, Malden and Everett for decades. Customers here read reviews carefully, expect a professional website and compare before they call, and clicks are expensive because everyone is bidding for the same homeowners.
The second defining factor is the seasons. Landscaping, snow removal, exterior painting and moving all swing hard between summer and winter. Owners who plan the whole year, building reviews and search rankings in the slow months, arrive at peak season already ahead. That's how you win here: not by shouting louder, but by looking more established than the next name on the list.
How we help businesses in Boston
Paid ads
Cleaning, painting and landscaping clicks in Greater Boston cost real money, so every dollar has to reach a homeowner who is ready to hire. We run separate campaigns per service and per town, from Somerville to Medford, track cost per lead every month, and shift budget with the calendar: snow removal in November, exterior painting and landscaping in early spring.
Learn more →SEO
Competition that's been around for decades doesn't fall to tricks. It falls to consistency: a strong page for each service, a Google Business Profile listed for the towns you actually cover, and new reviews arriving every month. In Boston, reviews are the currency. A business with recent, detailed reviews from Malden and Everett outranks a bigger company with old ones.
Learn more →Website design
Boston homeowners are skeptical of a business without a real website. They want to see your services, your service area, proof of insurance, and a simple way to request an estimate. A clean, fast site that reads like a professional company, not a side hustle, gets you past the first screening and into the round of quotes.
Learn more →How your customers search in Boston
The Greater Boston customer searches in the evening, compares in detail and takes their time. They read reviews, including the negative ones, check how you responded, and look at your website before making contact. Most ask two or three companies for quotes. The seasonal rush changes the pace: in a snowstorm or the first warm week of April, they call whoever answers first and looks trustworthy.
We serve Boston and the surrounding area
We work with businesses across the Boston area, including:
- Everett
- Malden
- Somerville
- Allston and Brighton
- Revere
- Medford
Results
Numbers, not promises
Good marketing can be measured. These are real results from clients who combined ads, a website and SEO, all built to convert.
30 → 300+
franchises in 1 year and 8 months, with digital marketing as the engine behind a solar energy network's expansion.
Paid adsSEOSolar energy franchise network
$500K+
in ad spend managed on Google and Meta, with every dollar tracked down to the lead that landed on WhatsApp.
Paid ads13 industries served
Social proof
Businesses that grew with Etuos
+300%more patients
Working with Lin boosted my practice like never before. With his website design and Google Ads management, I saw an increase of over 300% in the number of patients. Responsible and competent! I recommend him to anyone who wants to turn their business around.
Translated from the original in Portuguese
Who handles your marketing
A name, a face and a WhatsApp number
I'm Lin Zeri, and I've worked in advertising for over 10 years. There's no account manager or intern in between: the person who builds the strategy, runs the campaign and answers your message is me.
Questions from business owners in Boston
My business peaks in winter or summer. How should I plan marketing?
Plan the full year, not just the peak. We increase spend in the weeks demand climbs, keep a minimum presence in the off season so campaigns don't lose history, and use the quiet months to gather reviews and improve rankings. That way the next peak starts from a stronger position than the last one.
I've relied on referrals for years. Why invest now?
Because you can't turn referrals up when you need them. They come when they come, never at the pace you choose. Digital marketing doesn't replace your network; it covers the months referrals dry up and lets you pick better jobs instead of accepting whatever shows up. In a market this expensive, that choice is worth a lot.
Is it worth competing with big companies on Google Ads in Boston?
Yes, if you compete narrowly. Big companies bid on broad terms across the whole metro. A smaller business wins by owning specific searches in specific towns, like house cleaning in Somerville or snow removal in Revere, with an ad that mentions the neighborhood. Google rewards relevance, so a focused campaign often pays less per click than the giant next to it. Message us on WhatsApp and we'll tell you which searches are worth fighting for.
Ready to grow in Boston?
Message us on WhatsApp and get a free diagnosis of your marketing in your area, with no commitment.
Same-day reply, straight from Lin. No bots, no salespeople.