Etuos

Service

Paid ads management: Google and Meta Ads

A good ad isn't the one that shows up the most. It's the one that shows up for the right person, at the right moment, and ends in a conversation. That's what we build, measure and adjust every week.

Does this sound like your week?

  • You live on referrals and never know whether next month will be good or bad
  • Your competitors show up first on Google and on social media, even when you do better work
  • You've boosted a post, the money vanished and not a single customer came out of it
  • Every time you open Google Ads you close the tab five minutes later

If even one of those hit home, this service was built for you.

What's included

What we deliver

Google Ads campaigns

Your business shows up exactly when someone types what you sell, within the radius you serve. People who search already want to buy; we just put you in front of them.

Meta Ads (Instagram and Facebook) campaigns

Ads with creative built for the people who actually hire you in your city, each with the message that convinces that audience. No boosting posts in the dark.

Targeting by neighborhood and by language

You choose where you want to grow. We aim at the right city, radius and audience, so you never pay for a click from someone who lives too far away or speaks a language you don't serve.

Optimization every week

We review the campaigns week by week: the ad that brings customers gets more budget, the one that doesn't gets cut. Every dollar goes to what's working.

A report you actually understand

Every month you get a one-page summary in plain English: what you spent, how many leads came in, what each one cost and what comes next. No hundred-tab spreadsheet.

Compare

Do it yourself, a typical agency, or Etuos?

What changesDoing it yourselfTypical agencyEtuos
Who builds and runs itYou, between one customer and the nextAn account manager and an internLin, from diagnosis to report
TargetingA boosted post shown to everyoneThe whole city, one languageYour customer's neighborhood, radius and language
First leadWeeks of trial and errorDepends on the packageUsually arrives in the first week
ReportingA Google dashboard nobody understandsA 40-page PDFOne page: spent, leads, cost, next step
Your ad accountYoursOften stays with the agencyYours, on your card, always

Process

How it works in practice

  1. 1

    Free diagnosis on WhatsApp

    You tell us how the business is doing today and we look at where ads can bring a return fastest. If the math doesn't work, we'll tell you.

  2. 2

    A strategy built for you

    We define channels, budget, audience and offer for your case. No one-size-fits-all package.

  3. 3

    Campaigns live in days

    We create the ads, set up tracking for every lead and get the campaigns running.

  4. 4

    Optimize and scale

    With the first results in hand, we adjust what pays off and raise the budget safely, without gambling in the dark.

For business owners who need customers now. Paid ads are the fastest way to generate leads: the campaigns start working in the same month, while SEO matures.

Results

Numbers, not promises

Good marketing can be measured. These are real results from clients who combined ads, a website and SEO, all built to convert.

+300%

revenue growth for clients who paired Google Ads with a website built to turn a visit into a conversation.

Paid adsWebsite designClinics and service businesses

30 → 300+

franchises in 1 year and 8 months, with digital marketing as the engine behind a solar energy network's expansion.

Paid adsSEOSolar energy franchise network

$500K+

in ad spend managed on Google and Meta, with every dollar tracked down to the lead that landed on WhatsApp.

Paid ads13 industries served

Social proof

Businesses that grew with Etuos

+300%more patients

Working with Lin boosted my practice like never before. With his website design and Google Ads management, I saw an increase of over 300% in the number of patients. Responsible and competent! I recommend him to anyone who wants to turn their business around.

Translated from the original in Portuguese

Rodrigo SouzaPsychology clinic
Lin Zeri, founder of Etuos, smiling with his arms crossed at a packed event

Who handles your marketing

A name, a face and a WhatsApp number

I'm Lin Zeri, and I've worked in advertising for over 10 years. There's no account manager or intern in between: the person who builds the strategy, runs the campaign and answers your message is me.

Common questions: paid ads

How much do I need to spend per month for this to be worth it?

It depends on your industry, your average ticket and the city you serve. Advertising in Miami costs more than advertising in Danbury, and selling a $200 service takes less budget than selling a $5,000 one. In the free diagnosis we work out the number for your case and tell you honestly whether the math works with what you have today.

How long until the ads start bringing in customers?

A well-built campaign usually generates the first leads within the first week. Fine-tuning takes 30 to 60 days, which is how long it takes to learn which ads, audiences and times of day perform best for your business. After that, it's a matter of scaling what works.

Is the management fee charged together with the ad budget?

No. The ad budget goes straight to Google and Meta, on your account and your card, so you see exactly how much went to the platform. Management is a separate fee, agreed on before we start. The ad account is yours and stays yours.

Can you run ads in Spanish (or another language) for my customers?

Yes, and in many markets that's where the best return is. If part of your customer base speaks Spanish, Portuguese or another language, we build separate campaigns for each one, with their own creative and landing page, because different audiences don't respond to the same argument. The copy is written natively in each language, never translated word for word.

I've boosted posts before and nothing happened. Will this be different?

Boosting a post means handing your money to the algorithm to pick who sees it, with no clear offer and no destination. A campaign is a different thing: a defined audience, creative built to sell, a page that converts and tracking for every lead that comes in. It's the difference between hoping and measuring.

Do I need a website to run ads?

Not necessarily. We can send the ad straight to WhatsApp. But with a landing page the cost per lead usually drops, because the person arrives already knowing what you do and why they should trust you. If that's your case, we build the page together with the campaign.

Ready to get started?

Message us on WhatsApp, tell us about your business, and we'll tell you honestly whether this service is the right move for you right now.

Same-day reply, straight from Lin. No bots, no salespeople.

Free diagnosis, same-day reply

Message on WhatsApp